Text-to-image generative models are capable of producing high-quality images that often faithfully depict concepts described using natural language.

Generative artificial intelligence tools, like ChatGPT, are an increasingly utilized resource among computational social scientists. Nevertheless, there remains space for improved understanding of the performance of ChatGPT in complex tasks such as classifying and annotating datasets containing nuanced language. Method. In this paper, we measure the performance of GPT-4 on one such task and compare results to human annotators. We investigate ChatGPT versions 3.5, 4, and 4o to examine performance given rapid changes in technological advancement of large language models. We craft four prompt styles as input and evaluate precision, recall, and F1 scores. Both quantitative and qualitative evaluations of results demonstrate that while including label definitions in prompts may help performance, overall GPT-4 has difficulty classifying nuanced language. Qualitative analysis reveals four specific findings. Our results suggest the use of ChatGPT in classification tasks involving nuanced language should be conducted with prudence.

The rapid evolution of generative AI necessitates robust safety evaluations. However, current safety datasets are predominantly English-centric, failing to capture specific risks in non-English, socio-cultural contexts such as Korean, and are often limited to the text modality. To address this gap, we introduce AssurAI, a new quality-controlled Korean multimodal dataset for evaluating the safety of generative AI. First, we define a taxonomy of 35 distinct AI risk factors, adapted from established frameworks by a multidisciplinary expert group to cover both universal harms and relevance to the Korean socio-cultural context. Second, leveraging this taxonomy, we construct and release AssurAI, a large-scale Korean multimodal dataset comprising 11,480 instances across text, image, video, and audio. Third, we apply the rigorous quality control process used to ensure data integrity, featuring a two-phase construction (i.e., expert-led seeding and crowdsourced scaling), triple independent annotation, and an iterative expert red-teaming loop. Our pilot study validates AssurAI's effectiveness in assessing the safety of recent LLMs. We release AssurAI to the public to facilitate the development of safer and more reliable generative AI systems for the Korean community.

We split the data in a similar way for the other two questions.

We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise preferences from 678 practising creatives over 11,012 anonymised comparisons, analysed with Bradley-Terry models, show tightly clustered performance with no model dominating across brands or prompt types: the top-bottom spread is $Δθ\approx 0.45$, which implies a head-to-head win probability of $0.61$; the highest-rated model beats the lowest only about $61\%$ of the time. We also analyse model diversity using cosine distances to capture intra- and inter-model variation and sensitivity to prompt reframing. Comparing three LLM-as-judge setups with human rankings reveals weak, inconsistent correlations and judge-specific biases, underscoring that automated judges cannot substitute for human evaluation. Conventional creativity tests also transfer only partially to brand-constrained tasks. Overall, the results highlight the need for expert human evaluation and diversity-aware workflows.

This study quantifies how prompting strategies interact with large language models (LLMs) to automate the screening stage of systematic literature reviews (SLRs). We evaluate six LLMs (GPT-4o, GPT-4o-mini, DeepSeek-Chat-V3, Gemini-2.5-Flash, Claude-3.5-Haiku, Llama-4-Maverick) under five prompt types (zero-shot, few-shot, chain-of-thought (CoT), CoT-few-shot, self-reflection) across relevance classification and six Level-2 tasks, using accuracy, precision, recall, and F1. Results show pronounced model-prompt interaction effects: CoT-few-shot yields the most reliable precision-recall balance; zero-shot maximizes recall for high-sensitivity passes; and self-reflection underperforms due to over-inclusivity and instability across models. GPT-4o and DeepSeek provide robust overall performance, while GPT-4o-mini performs competitively at a substantially lower dollar cost. A cost-performance analysis for relevance classification (per 1,000 abstracts) reveals large absolute differences among model-prompt pairings; GPT-4o-mini remains low-cost across prompts, and structured prompts (CoT/CoT-few-shot) on GPT-4o-mini offer attractive F1 at a small incremental cost. We recommend a staged workflow that (1) deploys low-cost models with structured prompts for first-pass screening and (2) escalates only borderline cases to higher-capacity models. These findings highlight LLMs' uneven but promising potential to automate literature screening. By systematically analyzing prompt-model interactions, we provide a comparative benchmark and practical guidance for task-adaptive LLM deployment.

Text-to-image generative models are capable of producing high-quality images that often faithfully depict concepts described using natural language.